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	<title>Persuasion Power Laws</title>
	<link>http://persuasionpowerlaws.com</link>
	<description>The Universal Laws of Persuasion for Maximum Influence</description>
	<lastBuildDate>Thu, 19 Jun 2008 15:22:33 +0000</lastBuildDate>
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	<item>
		<title>Craft Surgical Strike Questions</title>
		<description>Because the other person' s answers will be your desired outcome
In this post series  you'll discover a true-to-life dialogue showing how questions asked, rather than statements made, win arguments. It's what argument pros call slow squeezing.

You won't help shoots grow by pulling them higher.
-Chinese Proverb

This post isn't about China. ...</description>
		<link>http://persuasionpowerlaws.com/craft-surgical-strike-questions.html</link>
			</item>
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		<title>Assemble an Arsenal of Magic Words and Phrases</title>
		<description>Because the way to win is to grab, hold, and convince
Call upon words and phrases to zoom your argument from flabby and ho-hum dull to captivating and compelling.

In this post series you'll discover how the pros present things not as they are, but as they want them to be perceived.
It's ...</description>
		<link>http://persuasionpowerlaws.com/assemble-an-arsenal-of-magic-words-and-phrases.html</link>
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		<title>Know What to Say, When to Say It, and What Not to Say</title>
		<description>Because every argument has slippery slopes
In this chapter you'll discover eight business-as-usual argument moves. But how they play out may not be to your liking.

The Green Machine was a team of 7-year-old AYSO soccer play­ers. My daughter Melissa was a Green Machine player. The Titans were their rivals.

Todd was a ...</description>
		<link>http://persuasionpowerlaws.com/know-what-to-say-when-to-say-it-and-what-not-to-say.html</link>
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		<title>Create a Bulletproof Argument, Because winning requires “ sounds right” reasoning</title>
		<description>It's not enough that what you have to say feels right. It must also sound right. "Feeling right" is an emotional thing. "Sounding right" is a logic thing.

In this post series you'll discover how to make things sound right with drop-'em-in-their-tracks content creation tactics.

"Logic is in the eye of the ...</description>
		<link>http://persuasionpowerlaws.com/create-a-bulletproof-argument-because-winning-requires-%e2%80%9c-sounds-right%e2%80%9d-reasoning.html</link>
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		<title>4 Ways to Add Credibility to Your Argument</title>
		<description>Because it's not enough that you're credible-what you say has to appear credible 
1. There's Credibility in Being Precise 
Here's how I coached Jake, my plumber: Make a $296.75 bid and it sounds well thought out. Deliberated. But if you bid $300, it will sound "pulled out of a hat." ...</description>
		<link>http://persuasionpowerlaws.com/4-ways-to-add-credibility-to-your-argument.html</link>
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	<item>
		<title>Lead Inside the Consent Zone, Because you don’t push, you lead</title>
		<description>In this post you'll discover how to lead the other person to your desired outcome.

Meet Lisa, One of Our Staffers
Because if you can' t get her interested, you're going nowhere 

Lisa, a member of our law office staff, is bright and well-informed. She clearly understands the health risks of smoking. ...</description>
		<link>http://persuasionpowerlaws.com/lead-inside-the-consent-zone-because-you-don%e2%80%99t-push-you-lead.html</link>
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		<title>Link Inside the Consent Zone, Because people buy into trust first, ideas second</title>
		<description>Arguments presented logically won't move someone emotionally. It's not enough that what you say sounds right. It must also feel right to the other person. Feeling right is about how you are rather than how things are.

In this post you'll discover things feel right when one finds comfort and credibility ...</description>
		<link>http://persuasionpowerlaws.com/link-inside-the-consent-zone-because-people-buy-into-trust-first-ideas-second.html</link>
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	<item>
		<title>Finesse Hostility, Because it’s just like driving your car</title>
		<description>When driving a car, you can't go from "R" to "D" without going through "N." Here's how to shift a dialogue from "Reverse" to "Neutral" so you can "Drive" your argument home.

To avoid mouth-to-mouth combat, loop the other person into your game. Try saying:

may be right in what you are ...</description>
		<link>http://persuasionpowerlaws.com/finesse-hostility-because-it%e2%80%99s-just-like-driving-your-car.html</link>
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		<title>Cool It, Because &#8221; know-it- alls&#8221; don&#8217;t win arguments</title>
		<description>If God hadn't made me so beautiful, I'd be a teacher. -Supermodel Linda Evangelista

Tulane Law School's dean confided to me:

The trouble with young professionals, particularly newly minted lawyers and MBAs from top schools, is that they are often as smug as they are bright. They talk down to other people ...</description>
		<link>http://persuasionpowerlaws.com/cool-it-because-know-it-alls-dont-win-arguments.html</link>
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		<title>Consent Zone Alert, Because there are 6 common mistakes</title>
		<description>Zone Alert #1: Don'  t complain or sulk. 

"You're unfair." "You're not reasonable."  A doom-and-gloom style is discomforting. A turnoff. Remember the empowering secrets of a still cen­ter and manage the curves and glitches with grace.

Zone Alert #2: Don' t look back. 

People look back only to criticize. ...</description>
		<link>http://persuasionpowerlaws.com/consent-zone-alert-because-there-are-6-common-mistakes.html</link>
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