The Universal Laws of Power Persuasion
Persuasion Power Website contains thousands of hours’ worth of academic and scientific research with hands-on models and examples. Over the years, I have read countless books and taken just as many training sessions and seminars. They all offered excellent key points on persuasion, motivation, and influence, but I could never find a source that combined the hundreds of scientific studies of persuasion and influence into a single, comprehensive catalog of persuasive principles, strategies, and techniques. They all had a few nuggets of wisdom, but I was looking for the gold mine. The principles of Maximum Influence are designed for anybody who relies on the power of persuasion in his or her career. It is an absolute must for sales professionals, business managers, marketers, advertisers, lawyers, fundraisers, politicians, nonprofit enterprises, or anyone who wants more control over their income, their job, and their life. Applying these skills makes the difference between hoping for a better future and having a better future. As you effectively apply the principles taught in this website, the results you desire will come with greater speed and less effort.
Persuasion and influence have changed a great deal in the past twenty years. If you are involved in any kind of persuasion, your consumer, your prospects, and your customers have changed. They are bombarded with more than five thousand persuasive messages a day. Your prospect is better educated and more skeptical than ever before. If you use only the same tactics that you learned years ago, you’ll lose sales. Have you ever had a potential customer that you knew needed your product or service? They wanted your product or service, they could afford it, but they still didn’t buy from you? What happened? It was a perfect fit for both parties. As a master of persuasion and influence, you will understand your prospects’ mindset, their decision-making process, and how to close the sale so both of you win.
I have never met anyone who knows all the laws of Power Persuasion. What we have found through research is that most people actually use only two or three persuasive techniques. Even the most successful salespeople typically use only seven or eight persuasive tools. This is like playing ‘‘Chopsticks’’ when you could be equipped to play Mozart. Many top producers stop learning when they start making a comfortable living. If you follow the steps I outline in the following chapters, you will be equipped with countless techniques, strategies, insights, and tools to manage any situation. You will find yourself starting to wield Maximum Influence.
Pay the price to become a professional in your field. Don’t settle for mediocrity; become the best you can be at what you do. Who is the best in basketball? Michael Jordan. He knew he could not become the best without daily practice of fundamental skills along with the addition of new skills. He also knew he could not excel without a team, and especially not without a coach. True excellence comes from knowledge, continuing education, and consistent practice.
Kurt W. Mortensen
Part 1. The Power of Persuasion (9 articles)
Part 2. The Universal Laws of Power Persuasion (5 articles)
Part 3. The Law of Dissonance (9 articles)
Part 4. The Law of Obligation (9 articles)
Part 5. The Law of Connectivity (10 articles)
Part 6. The Law of Social Validation (9 articles)
Part 7. The Law of Scarcity (6 articles)
Part 8. The Law of Verbal Packaging (14 articles)
Part 9. The Law of Contrast (7 articles)
Part 10. The Law of Expectations (11 articles)
Part 11. The Law of Involvement (10 articles)
Part 12. The Law of Esteem (7 articles)
Part 13. The Law of Association (4 articles)
Part 14. The Law of Balance (8 articles)
Part 15. Pre-Persuasion Checklist (11 articles)
